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Old 6th March 2009, 02:07 PM   #1 (permalink)
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Ford reveals new "iosis" design concept

Ford will unveil a head-turning concept car at the 2009 Geneva Motor Show, to express the design direction for its next generation of global C-cars.

05 Mar 2009

The iosis MAX features striking exterior and interior treatment based on a fresh interpretation of Ford's kinetic design form language. It is a dynamic Multi Activity Vehicle (MAV) and showcases new levels of efficiency and flexibility.

Styled by a team led by Martin Smith, Ford of Europe's executive design director, the car's dramatic looks and striking pearlescent 'Limelight' colour are complemented by innovative solutions which enhance its practicality and environmental performance.

iosis MAX showcases new door opening concepts, lightweight materials, advanced aerodynamics, and a preview of the European development of Ford's global EcoBoost petrol engine technology coming in 2010.

Coupled to this clean and lean engine are the recently introduced and acclaimed Ford PowerShift transmission, plus a new Ford Auto-Start-Stop system also due for production in 2010.

"The iosis MAX marks the next stage in the evolution of kinetic design, and showcases a number of affordable engine technologies that will make a difference to the environment and our customers' pockets," says Martin Smith, Ford of Europe's Executive Design Director.

"Although the iosis MAX isn't a forerunner to a specific production vehicle, it clearly highlights how kinetic design is evolving and can be applied with stunning results to all vehicles in the Ford portfolio."

Responsive yet environmentally friendly

The innovation featured in the iosis MAX extends to its powertrain, which showcases efficient technologies coming in future Ford vehicles to demonstrate how reduced fuel consumption and CO2 emissions can be achieved without compromising dynamic performance.

Power is provided by a 1.6-litre 177 hp four-cylinder petrol engine from Ford's new EcoBoost engine family. Ford EcoBoost engines feature turbocharging and direct injection technology to deliver fuel economy up to 20 percent better than conventional petrol engines with a similar power output.

EcoBoost engines will be progressively introduced to Ford's European product range from early 2010.

The 1.6-litre EcoBoost unit in the iosis MAX is further optimised through the use of a new Ford Auto-Start-Stop system, intelligent alternator and six-speed Ford PowerShift double-clutch automated manual gearbox with ratios tailored to deliver maximum fuel efficiency. Simulations predict that the concept vehicle could achieve CO2 emissions of 125 g/km.

"We're eager to hear reaction to the iosis MAX as the design team has worked hard to incorporate so many interesting ideas, features and materials that could find their way into future Ford vehicles," says John Fleming, Ford of Europe's Chairman and CEO. "The car also signals the arrival of an exciting new range of environmentally friendly Ford EcoBoost petrol engines which use the same efficient principles already making an impact on our larger North American models.

"The next 18 months will see some exciting new models with clean and affordable technologies arriving in the Ford of Europe range," Fleming adds. "When we say 'Feel the Difference', our European customers will know we mean it!"











http://www.sgcarmart.com/news/article.php?AID=1919

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Old 6th March 2009, 02:13 PM   #2 (permalink)
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Re: Ford reveals new "iosis" design concept

Wow cool car!

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