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Old 28th March 2010, 07:15 PM   #1 (permalink)
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HISTORY OF BRA !

Lift! Separate! Cross Your Heart!
Full Coverage and Busting Out!
How ladies have been containing themselves through the ages.




In 1863, Luman L Chapman patented a corset substitute with breast puffs and shoulder-brace straps that tied in back. The first bra was born. Then in 1893, Marie Tucek patented the "Breast Supporter" - the first garment similar to the modern-day bra that used shoulder straps with a hook-and-eye closure to support the breasts in pockets of fabric.

In 1904, the Charles R. DeBevoise Company first labeled a woman's bra-like garment a 'brassiere'. It was a actually a lightly boned camisole that helped stabilize the breasts


By 1907, the term "brassiere" began to show up in high profile women's magazines and eventually, around 1912, it appeared in the Oxford English Dictionary. In 1913, Mary's Secret appeared. Mary Phelps jacob, a new York socialite, made a 'backless brasierre' from two silk handkerchiefs and some ribbon. Her friends were sold on this innovative idea and encouraged Mary to apply for a patent for her "Backless Brassiere" design. Within a short time, Mary lost interest in the garment business and sold her patent to Warner Brother's Corset Company for $1,500.00. Today, Warner Brother's are a leading name brand manufacturer of bras.

By 1928, entrepreneurs William and Ida Rosenthal took the bra to its next stage by introducing cup sizes and bras for all stages of a women's life. Several year's later, Warner added the A to D sizing system which became the standard in 1935.

In 1943 Howard Hughes, famous billionaire and genuine lover of cleavage designed a cantilevered bra to better show off Jane Russell's cleavage in the movie 'The Outlaw'.



In 1947, Frederick Mellinger, founder of the Frederick's of Hollywood, began selling intimate apparel in his Los Angeles stores.

*In 1949, Maidenform introduced its famous 'I dreamed' ad campaign! Advertising Age named the 'I dreamed' ads # 28 of the top 100 most memorable advertising campigns of the 20th century! The earliest ads were drawings of women that were wearing just a bra above the waist in a variety of dream sequences (See above)! Tag lines included such greats as, 'I was an Eskimo in my Maidenform bra' and the ones above, to updated versions from the late 60s like, 'I dreamed I had the world on a string in my Maidenform bra'.

By 1959, Warners and Dupont had produced Lycra, the renown stretchy fabric. The result was the true appreciation for jiggle decrease! But then by the late 60s, women were burning their bras. In fact, one such bra burning was staged near the Miss America pageant in Atlantic City, New Jersey in 1968!

The 1970s saw the development of the Ah-h Bra (1972) from Sears, and the sports bra in 1977 created by Lisa Lindahl and Polly Smith who sewed two jockstraps together and named it the Jogbra!

And then in the 1990s, the bra industry leaped to a new level in the quest for cleavage by utilizing water, air and silicone pads. Improvements in these developments take us on into the 21st century with companies like Fashion Forms which are mostly about breast management and enhancement.



Bra tilll now...

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Old 28th March 2010, 07:19 PM   #2 (permalink)
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Re: HISTORY OF BRA !

LOL this is so cool and interesting

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Old 28th March 2010, 08:46 PM   #3 (permalink)
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Re: HISTORY OF BRA !

wordswordswords no pic :O

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Old 5th April 2010, 12:55 AM   #4 (permalink)
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Re: HISTORY OF BRA !

ya lor DS ... NPNT leh ...



i am kinda interested bout pad

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Old 5th April 2010, 02:57 AM   #5 (permalink)
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Re: HISTORY OF BRA !

haha. go do research urself luh fathernature

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Old 7th April 2010, 03:41 PM   #6 (permalink)
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Re: HISTORY OF BRA !

Eh interesting. Haha. din know that.

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Old 8th April 2010, 03:19 AM   #7 (permalink)
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Re: HISTORY OF BRA !

lols` thanks for sharing !

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Old 15th April 2010, 04:32 AM   #8 (permalink)
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Re: HISTORY OF BRA !

wow great! bra turned into...

"And then in the 1990s, the bra industry leaped to a new level in the quest for cleavage by utilizing water, air and silicone pads."

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