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Old 9th October 2008, 04:24 PM   #1 (permalink)
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How To Write A Winning and Marketable Resume

How To Write A Winning and Marketable Resume
by Steven Ho


"Your resume is the first point of contact with a prospective employer; so make sure it gives a good first impression"

Do you know that a typical executive job advertisement in Saturday's The Straits Times Recruit page can easily attract an average of 100+ job applications? How would you like to stand out among the crowd and be selected for the interview?

As a HR professional and certified resume writer, I have had the opportunity to vet thousands of resumes and sat in several recruitment interviews. What became obvious was that those outstanding resumes usually get the attention of the HR Manager faster and therefore put them ahead of the rest in terms of getting an interview and of course, the job offer.

But what makes a resume outstanding?

Basically, it answers the following questions, which most resumes do not:
  • "Why should we hire you?"
  • "What can you value add to our organisation?"
  • "How can you best contribute to our company?"
Here are some additional tips which you may wish to consider before you submit another resume:
  1. Start your resume with a summary of qualifications, which consist of three to five statements of your career experience. Unless you are a fresh graduate or intend to switch career, it is not appropriate to start your resume with an objective. I have observed that many executives, including senior management tend to overlook this, and miss out on the opportunity to highlight their best attributes right upfront, for example, " 15+ years of product marketing experience".

  2. List your professional strengths next. Don't just give general statements but use keywords or buzzwords that companies and recruiters need to see, for example, "Marketing management", "Cost controls", and "Product training".

  3. Highlight your achievements. Be clear and specific about what you have accomplished under different job positions or titles. Don't just state your job duties and responsibilities but go a step further to show the impact or results of what you have accomplished for the organization. Wherever possible, quantify your achievements, for instance, "increased sales turnover 80 percent through new product launch and innovative pricing strategies".

  4. Having written your job responsibilities and achievements, you should then present your educational qualifications and training. The most common practice is to state the degree earned, name of university and year of graduation. Be true to what you say. For example, if you complete a three-year course but did not graduate, do not say that you have gotten the qualification.

  5. Put some effort to make sure the overall layout or presentation of your resume gives a good visual appeal. Format your resume well. Choose the correct font size and layout to avoid too much white space. Also avoid cramming too much on one page. The overall effect should be that your resume projects a touch of class and professionalism.

Do remember that your resume ought to be a "marketing masterpiece" and not just a mere collection of past histories. Your resume is the first point of contact that determines if you should be granted an interview. It is therefore important to put your best effort in creating a good first impression.

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Old 9th October 2008, 04:27 PM   #2 (permalink)
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Re: How To Write A Winning and Marketable Resume

yeah thanks will need it next yr when i grad.

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Old 9th October 2008, 06:02 PM   #3 (permalink)
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Re: How To Write A Winning and Marketable Resume

this will be useful.

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Old 10th October 2008, 08:59 AM   #4 (permalink)
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Re: How To Write A Winning and Marketable Resume

A sample resume would be useful...

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Old 24th October 2008, 11:11 PM   #5 (permalink)
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Re: How To Write A Winning and Marketable Resume

write it sincerely..

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Old 30th October 2008, 09:47 PM   #6 (permalink)
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Re: How To Write A Winning and Marketable Resume

If Possible to do P>M me a sample. Thk !!!!



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Old 18th November 2008, 08:02 PM   #7 (permalink)
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Re: How To Write A Winning and Marketable Resume

Sorry to ask such a question, how will i write a resume just for a part time job when i just graduated from sec school and have no working experience at all.

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Old 18th December 2008, 11:06 AM   #8 (permalink)
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Re: How To Write A Winning and Marketable Resume

Originally Posted by Miss QQ View Post
A sample resume would be useful...
I wrote an free eBook last time on helping people to pass job interviews .. inside contains sample resume, cover letter and testimonials .. if u need u can download it foc from the below site Cheers

http://www.success-interviews.blogspot.com/

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Old 28th February 2009, 08:42 AM   #9 (permalink)
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Re: How To Write A Winning and Marketable Resume

Originally Posted by pure_simple View Post
Sorry to ask such a question, how will i write a resume just for a part time job when i just graduated from sec school and have no working experience at all.
just walk in and ask if they are hiring

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Old 28th February 2009, 02:17 PM   #10 (permalink)
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Re: How To Write A Winning and Marketable Resume

Originally Posted by Voodoo Vince View Post
How To Write A Winning and Marketable Resume
by Steven Ho


"Your resume is the first point of contact with a prospective employer; so make sure it gives a good first impression"

Do you know that a typical executive job advertisement in Saturday's The Straits Times Recruit page can easily attract an average of 100+ job applications? How would you like to stand out among the crowd and be selected for the interview?

<snip, long story short...>


Do remember that your resume ought to be a "marketing masterpiece" and not just a mere collection of past histories. Your resume is the first point of contact that determines if you should be granted an interview. It is therefore important to put your best effort in creating a good first impression.
Hmm... sound like good advise... but not exactly helpful to those who just finish school and is starting to look for their first job. Nor, for that matter, the average jo(e) that is working out there with no real achievements and what nots.

I am not a HR expert, nor a çertifiyable Resume writer. I do agree that if your resume looks good, it might just stand out... of the 100s of good resume that was sent in by others, preferably writen by certified resume writers.

I did talk to some of those people that work at job agencies. Typically, they get thousands of resume and job application per day, and no matter how good or bad, most of the resumes are thrown away after a few days. And no matter how good, all of it will look the same after the first few thousand good resume.

Do you really want to spend that much time in crafting a resume for a company just to have it toss away after a few days?

So what did I do?

I crafted one. A simple but clear one. I stated very clearly how I can be contacted - handphone, home phone, email. I state my academic qualifications. My previous work (title and company) but little else. It was a simple, 2 page resume, so that I can carry 4 to 5 copies, especially when I go to job fairs. I checked for errors, especially spelling errors. While I agree that it need not be a masterpiece, it must be error free.

More importantly, I saved a copy of it in MS word format, PDF and I put up a webpage for it. Nowadays, job agencies are on the internet as well. A lot of times, you can email your resume to them. Unfortunately, they might not be able to read your resume if you are using, say open office to write your resume. So, save it in a few version and at the worst case, get them to use an internet browser to look and copy from your webpage.

In the application letter I email, I will attached the copy of the resume, and a link to me webpage in case the job agenciy cannot read the resume. You will be suprise at how many time I get calls asking me to resend my resume. I simply told them that they can always look at the webpage. It is the same.

There will be experts that tell you to write a good application letter. I did not do that, not for my first job. I use a standard one, just changing the title of the job, the ad I saw inviting for applicants. I typically email 5 or 6 a day. I found my second job within a month, and it was an audit job. It was not a fantastic job offer, BUT it is a start. You have to start somewhere to get experience.

Just google for job agencies. There are a lot of them.

I was asked the same question: What if I have no work experience? Frankly, I switch career and for my first accounting job, I have no relevent work experience. I put down my previous work experience anyway.

For those fresh from school, list your school activities (if any), your awards (if any). Even if it doesn't help, it won't hurt. Unless you write a 30 page essay on how you won something, and bore the out of the recruiter. If you did not attend any... It is high time you go do something. Work for charity. If nothing else you can write it in your resume. If you do good, ask the charity to give you a recommendation. Afterall, you help a good cause. No reason why it should not give you a simple letter of recommendation.

To me, the recruiter(s) are human. And they are NOT HR experts or certified resume writers. Good resume maybe wasted on them. If you look at classified ads, they will list some minimum qualifications, and usually that's what they look for.

Usually, it is also a first come first serve basis, so get in your resume fast.

K.

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Old 28th February 2009, 05:31 PM   #11 (permalink)
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Re: How To Write A Winning and Marketable Resume

Sometimes too many words just turn off an employer la. Just write short and sweet with a good punch.

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Old 2nd May 2009, 12:58 PM   #12 (permalink)
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Re: How To Write A Winning and Marketable Resume

A few months ago, I attended a talk by a consultant who specialises in helping people to secure jobs.
Some of the useful tips are:
- The purpose of resume or when you write in is to get that interview. This is the top priority that you need to bear in mind.
- At your front page or cover letter, do include a few lines on how you can value-add to the job that is being advertised.
-List your achievements and how that can help in the new job.

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Old 3rd May 2009, 02:05 AM   #13 (permalink)
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Re: How To Write A Winning and Marketable Resume

Thanks that was really helpful. I need a career switch and i've never written a resume before.

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Old 29th December 2009, 02:11 PM   #14 (permalink)
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Re: How To Write A Winning and Marketable Resume

If I can offer one advice, remember not to submit the same resume for each job. Remember to customise it. Look at the keywords in each job advertisement and make sure you have the same keywords in your resume. Employers and HR folk do a cursory scan of each resume, and they usually don't spend more than 30 seconds on each. Make every second count!

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Old 6th January 2010, 12:48 PM   #15 (permalink)
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Re: How To Write A Winning and Marketable Resume

Originally Posted by WriteItPerfect View Post
If I can offer one advice, remember not to submit the same resume for each job. Remember to customise it. Look at the keywords in each job advertisement and make sure you have the same keywords in your resume. Employers and HR folk do a cursory scan of each resume, and they usually don't spend more than 30 seconds on each. Make every second count!


IF they only spend 30 seconds per resume... how on earth would they remember if they have seen the same thing before?

I suppose if you are trying to impress someone, you can write and re-write your resume. But if you want to make every second count, then I would say: write something general that you can send to everyone, and then write a simple:

"I am applying for this position. Here is my C.V."

Since they are spending about 30 seconds, they are not going to be too impress by anything you can say. They have seen it all! They are probably bored by long grama/grampa story anyway!

I say, keep it simple, stupid! (Kiss!) and spend more time searching and sending more resume!

K.

PS. I did not go to any resume writer for my resume, for while they will write my resume - which I can do - they never bring in jobs. And with my humble resume, I got jobs before.

Have confidence in yourself!

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Old 9th February 2010, 11:03 AM   #16 (permalink)
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Re: How To Write A Winning and Marketable Resume

it's all in the presentation ^__^

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Old 9th February 2010, 11:28 AM   #17 (permalink)
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Re: How To Write A Winning and Marketable Resume

Thanks for sharing

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Old 9th February 2010, 11:43 AM   #18 (permalink)
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Re: How To Write A Winning and Marketable Resume

A presentable resume matters.

Best is to have PDF your resume. It will look more professional as compared to those of MS Word.

MS Word for resume can be neat if you present it in a proper way. And make sure you have the MS Word for all version! If you happened to have it in 2007 Version, all the best to you. If the recruitment officer does not have the program, they will straight away ignore that resume.

Worse resume that I have seen were those that are type in MS word with all the mis alignment, boxes running everywhere which makes people turned away in reading your resume. For that, it shows that you are not organized with no professionalism.

Readable, Professional, Concise and Remarkable Resume marked the first step to your first interview!

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Old 11th June 2010, 12:38 AM   #19 (permalink)
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Re: How To Write A Winning and Marketable Resume

Thanks for all the tips coming in guys.

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Old 2nd July 2010, 11:03 PM   #20 (permalink)
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Re: How To Write A Winning and Marketable Resume

still on this post?

just wandering usually ppl bluffing in resume? i mean if know a little bit in some thing also write know it or can handle the thing well?

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