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Old 18th June 2010, 07:16 AM   #1 (permalink)
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MCYS campaign aims to get S'poreans to pass strong values of filial piety

MCYS campaign aims to get S'poreans to pass strong values of filial piety

By Jessica Yeo
Posted: 17 June 2010 2222 hrs


SINGAPORE: Singaporeans must lead by example if they want the next generation to care for them when they grow old. That's the message of this year's campaign by the Ministry of Community Development, Youth and Sports to promote filial piety.



The campaign which includes television advertisement touches on inter-generational issues. Subtitles have been added for the hearing impaired and the elderly with hearing problems.

It also focuses on the reality of how one generation learns to love through watching the examples set up by earlier generation.

The ministry hopes the campaign will reflect the realities of society and drive home the importance of passing the values of filial piety.

Source: http://www.channelnewsasia.com/stori...063965/1/.html

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