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Old 23rd July 2012, 07:48 AM   #1 (permalink)
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Shanghai plans Disneyland with Chinese characteristics

Shanghai plans Disneyland with Chinese characteristics

Many of rides and attractions are newly designed and cannot be found at other Disney theme parks.

Gao Changxin
Sun, Jul 15, 2012
China Daily/Asia News Network


When the Shanghai Disney Resort opens in 2015, all the attractions will look amiable and adorable.

But the process that helped create them was the product of creative opinions, challenges and discussions involving many different voices and backgrounds, including leading Chinese artists and designers.

More than 500 designers, or what Disney calls "imagineers", have worked for years to create the design concept for the first Disney resort on the Chinese mainland, in the hope of making the 3.9-square-kilometre resort 100 per cent Disney, but with distinctive Chinese flavors.

For these Disney imagineers, who have already designed five Disney resorts, ensuring their designs are genuinely Disney is not as much of a challenge as ensuring Chinese elements and consumer tastes are appropriately considered and incorporated.

To achieve that goal, the designers launched numerous focus groups and undertook countless field research trips to hear from audiences, and witness and experience Chinese culture firsthand. They also welcomed into their design group top Chinese creative talent to ensure Chinese participation in the project from the very beginning.

During a lunch at the Disneyland Resort in Anaheim, California, the Shanghai Disney Resort's creative head, Bob Weis, and three LA-based Chinese imagineers shared with China Daily some of the exciting stories about their work on the Shanghai project.

According to Weis, many of the designers involved with the Shanghai resort have visited China multiple times to experience Chinese culture, and have incorporated elements into their work and discussed improvements with colleagues.

Every design in the Shanghai Disney Resort is subject to critical review and debate.

"We encourage the exchange of ideas so we can select the best concepts while recognizing there are no stupid ideas," he said.

One of the most debated designs has been of the main castle, the centerpiece of every Disney resort. To ensure a perfect castle for the Shanghai theme park, the team pinned many drafts on a giant wall to solicit opinions from visitors and partners.

Lead castle designer Doris Woodward, a senior director and producer who traces her family background to Shanghai, said Shanghai's castle will be the biggest among Disney's castles worldwide.

Instead of being home to any single princess, the castle in Shanghai will be home to all of Disney's princesses, including Snow White and Pocahontas.

Beijing-born and raised Yu Xuan, one of the LA-based imagineers, is in charge of organizing creative design focus groups and the immersive trips across China.

Disney: Surveys to help acquire Chinese thoughts

"We get ideas of what Chinese audiences want through questionnaires and face-to-face interviews with thousands of people in many cities. One key thing we have found is that they all want to take away from their Shanghai Disney Resort experience a collective memory that can be shared among family members throughout their entire lives," she said.

Tom Staggs, chairman of Walt Disney Parks and Resorts, said some of the designs in the Shanghai park have been pinned down but some are still up for modification. Designs will be constantly improved and refined during the development phase and visitors will be "surprised" when they enter the park at the end of 2015, he said.

He added that the Shanghai park will also feature plenty of rides and attractions, many of which are newly designed and cannot be found at other Disney theme parks.

When it opens in 2015, the Shanghai resort will have a theme park, two theme hotels, various dining and entertainment venues, recreational facilities, a lake and transportation hubs.

Total investment is expected to reach 24.5 billion yuan (S$4.8 billion) for the theme park and 4.5 billion yuan for the hotels and the retail, dining and entertainment facilities.

Source: http://news.asiaone.com/News/Latest%...15-359188.html

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Old 23rd July 2012, 01:43 PM   #2 (permalink)
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Re: Shanghai plans Disneyland with Chinese characteristics

They already have a Hong Kong Disney. I think it is quite unhealthy to have 2 disney that close to each other.

Other than Mulan and maybe Kungfu Panda (Not sure if it is from Disney), i cannot think of any famous chinese theme stuff that the international tourists know.

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Old 23rd July 2012, 02:12 PM   #3 (permalink)
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Re: Shanghai plans Disneyland with Chinese characteristics

Perhaps, they could add in "Romance of Three Kingdoms" characters, or even The Last Emperor.

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Old 23rd July 2012, 04:41 PM   #4 (permalink)
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Re: Shanghai plans Disneyland with Chinese characteristics

Originally Posted by *StarDust* View Post
Perhaps, they could add in "Romance of Three Kingdoms" characters, or even The Last Emperor.
wouldnt it be very very funny? the last emperor in chinese or a chinese accent (If speaking english)

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Old 26th July 2012, 10:33 AM   #5 (permalink)
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Re: Shanghai plans Disneyland with Chinese characteristics

Originally Posted by id_peace View Post
wouldnt it be very very funny? the last emperor in chinese or a chinese accent (If speaking english)
I believe it's going to be unique for China.

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Old 30th April 2014, 12:54 PM   #6 (permalink)
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$800m more to be invested in Shanghai Disney park

$800m more to be invested in Shanghai Disney park



Wednesday, April 30, 2014 - 10:44
Gao Changxin
China Daily/Asia News Network


The Walt Disney Co and the Shanghai Shendi Group are spending an additional $800 million on their theme park resort in Shanghai to add more attractions before it opens at the end of 2015.

The additional spending raises the investment total to about $5.44 billion for the park's two owners. Shanghai Shendi is a conglomerate of State-owned enterprises established by the city government to develop the park.

Shendi has a 57 per cent stake in the park, with Disney holding the remainder.

Disney CEO Robert Iger said in a statement that he was impressed with China's economic growth and the significant increase in travel and tourism.

"Our accelerated expansion, including additional attractions and entertainment, will allow us to welcome more guests for a spectacular Disney experience on opening day," Iger said.

Disney said in a statement that 330 million "income-qualified" people live within three hours' traveling time of the 3.9-sq-km resort, which is in Shanghai's northeastern suburbs.

Disney said China's travel market is projected to grow by 34 per cent from 2012 to 2015, citing market research from US-based PhoCusWright.

Hong Kong Disneyland, Disney's first theme park in China, is the top destination for Mickey Mouse fans on the mainland. In February, the Hong Kong attraction reported a fourth consecutive year of record revenue, attendance, hotel occupancy and guest spending, mainly from mainland visitors.

The Shanghai park announced on March 19 that one of its six theme areas will feature the Hollywood blockbuster Pirates of the Caribbean. Treasure Cove will be Disney's first attraction to use the movie as its theme in a park and will feature a new boat ride - Pirates of the Caribbean: Battle of the Sunken Treasure.

Upon completion, the park will have two themed hotels, various dining and entertainment venues, recreational facilities, a lake and transportation hubs.

In January, the resort said that a seven-floor hotel with 800 rooms, the first of two Disney-themed hotels at the resort, was close to completion.

The hotel will be one of the main accommodation options and will feature views of the resort's central lake.

Source: http://news.asiaone.com/news/asia/80...ai-disney-park

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Old 18th July 2014, 08:11 AM   #7 (permalink)
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Re: Shanghai plans Disneyland with Chinese characteristics

Hmm a theme park in shanghai? I mean I've been to their museums and the people are generally rude and ill behaved. wonder how it would turn out...

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Old 22nd July 2014, 12:09 PM   #8 (permalink)
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Re: Shanghai plans Disneyland with Chinese characteristics

Shanghai is considered quite good already. But the last time I went, there is a huge queue for every attraction we visited...

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