FOR Mr Chew Heng Yong and Ms Joan Wong, their wedding this Saturday, their wedding day will be extra special.
Not only was it an auspicious date in the lunar month given by the geomancer the couple had consulted, it comes in their seventh year together.
And the date is as special as it gets: 07/07/07.
'It's definitely an easy date for everyone to remember,' said MsWong.
There have been similar dates every year since 2001, but this year even the number of those getting married on that day seems partial to 7.
Mr Chew, 28, an equity analyst, and Ms Wong, 25, an IT manager, will be among 772 couples exchanging vows on 7 Jul.
That is fewer than the 1,082 unions solemnised by the Registry of Marriages on 14 Feb 1995, (when Valentine's Day coincided with the 15th day of the Lunar New Year, which is the Chinese Valentine's Day). But it is more than twice the 304 weddings held on 6 Jun last year (06/06/06).
On 5 May 2005, only 105 marriages were solemnised, close to the average number for recent Saturdays.
But what will it be like in August next year, when we will have 08/08/08?
It may not be so hot for weddings.
Sure, eight is considered a lucky number in Chinese culture.
But the date falls in the seventh lunar month, which is considered inauspicious as it is the time of the Hungry Ghost Festival.
And that's not all.
Ms Adeline Toh, the public relations director of Four Seasons Hotel, said: 'Traditionally, 8 Aug is not a popular date for weddings, being the eve of National Day.'
Couples feel many guests may want to take a short break out of the country over the public holiday.
And next year, 8 Aug falls on a Friday, the start of a long weekend.
Checks with some hotels showed that while they have received enquiries, the Grand Copthorne Waterfront was the only hotel with a booking.
Still, Pan Pacific's public relations manager, Ms Cheryl Ng, said: 'Corporate dinners and wedding banquets for non-Chinese ethnic groups are not affected.'
This Saturday, however, hotels and Chinese restaurants will be packed with guests toasting 'yam seng' or 'bottoms up'.
Ms Wong and Mr Chew started preparing for their wedding two years ago, so getting their choice venue at the Grand Copthorne Waterfront was easy.
This hotel alone has two lunch receptions, four wedding dinners and seven solemnisations booked for this Saturday.
Other hotels that are fully booked for wedding celebrations include The Oriental, Pan Pacific, Meritus Mandarin, Four Seasons, Conrad Centennial, and the Grand Hyatt, where bride-to-be Phoebe Neo will be hosting her wedding dinner.
For Miss Neo, 27, the date marks her third anniversary with Mr Daniel Mok, 29.
She said: 'Daniel is a Christian and believes 7 is a holy number.
'He even proposed to me on 23 Aug last year because it was our 777th day together.'
Retired geomancer Lien Bin, 67, who studies the 'tung shu' (Chinese almanac) told The New Paper: 'It is an excellent day for matrimonial union.
'In Chinese, we say it's an auspicious combination of 'tian xi' (Heaven's happiness) and 'cheng ri' (day of success).'
Couples who marry on this day, added Mr Lien Bin, 'can expect their love to bear fruit successfully'.