Who's afraid of the ? - Singapore Forums by SGClub.com
Singapore Forums by SGClub.com
Sitemap Contact Us FAQ Singapore Forums by SGClub.com
Home Photos Member List Register Mark Forums Read  
Go Back Home > Personal Interests > Miscellaneous Interests > Supernatural Zone » Who's afraid of the $pookfest?

Why aren't you a member of SGClub.com yet??

» Join 130,000+ other members in chatting.
» Make lots of new friends here.
» Keep up-to-date with current events.
» Participate in Club outings.
» Download lots of Free Stuff!

Registration just takes 2mins and is absolutely free so join our community today!

I Want to Choose my Own Personal Nickname Now!


Reply
 
LinkBack Thread Tools Display Modes
Old 27th October 2011, 08:27 AM   #1 (permalink)
Experienced SGClubber
*StarDust* has much to be proud of*StarDust* has much to be proud of*StarDust* has much to be proud of*StarDust* has much to be proud of*StarDust* has much to be proud of*StarDust* has much to be proud of

 
*StarDust*'s Avatar
 
Posts: 67,882
Join Date: Oct 2007
Likes: 408
Liked 349 Times in 307 Posts
Gender:

Who's afraid of the $pookfest?

Who's afraid of the $pookfest?



Some say Halloween in S'pore is about making money while others say it overshadows local traditions.

Koh Hui Theng
Thu, Oct 27, 2011
The New Paper


GHOSTS and ghouls are turning into money-making machines.

As Oct 31 creeps up, the dead are raking in big bucks for the living here.

It's not just nightclubs that are cashing in on Halloween's appeal. Tourist sights, costume shops, grocery chains and hotels are crossing over to the dark side, too. Almost all are lured by hopes of hearing the cash registers go ka-ching.

But the heightened presence of pumpkins, broomsticks and faux cobwebs in the shops have sparked some complaints.

Critics like operations manager Sheila Lal, 39, decry the Halloween hype.

Little attention

She told The New Paper that retailers pay little attention to Deepavali, which takes place tomorrow. Mrs Lal said: "Halloween's not even a local event. It's very disappointing shops have no Deepavali decorations. They should at least have a small greeting to respect one another's celebrations."

But is Halloween just too big a draw to ignore?

NTUC FairPrice, which started selling Halloween products in 2007 at its Bukit Timah Plaza store, brings in themed products like candy and costume props about a month before the event.

The Halloween promotions are available in about 20 FairPrice Finest, FairPrice Xtra hypermarkets and selected FairPrice supermarkets, said Mr Tng Ah Yiam, managing director for Group Purchasing, Merchandising and International Trading.

However, all FairPrice stores (over 100 islandwide) had been instructed to put up Deepavali decorations.

Mr Tng added that sales of popular food items like chocolates rose by 10 per cent last year compared with 2009. Sweets are traditionally handed out during Halloween to children who go trick-or-treating in their costumes.

Demand for decorations such as witches' hats and plastic pumpkins shot up 20 per cent year-on-year.

For Shop N Save, this will be their first year selling Halloween products. It and Giant, both chains under the Dairy Farm Group, had brought in Halloween merchandise since September while Deepavali products were displayed this month.

Cold Storage put up Deepavali hanging mobiles in late September while Halloween paraphernalia popped up early this month, a spokesman said.

Even pubs, clubs and hotels are jumping on the great pumpkin festival.

Guests checking in at Royal Plaza on Scotts can vote for their favourite undead next Monday. Front desk staff will play dress-up as vampires and zombies.

Said general manager Patrick Fiat: "The initiative was put in place as part of the hotel's efforts to engage guests and employees."

There's been greater interest in Halloween, he added, after Wildlife Reserves Singapore axed the Night Safari's Halloween Horrors event at the last minute last month.

National University of Singapore sociologist Chua Beng Huat saw nothing wrong with businesses getting into the spirit of things: "Halloween is a money-making opportunity for retailers, so why not?"

Touching on the lament that shops seem to favour Halloween over Deepavali, he said: "Deepavali is a very specific ethnic and religious festival.

"Halloween is for all and sundry who choose to participate."

Associate professor Seshan Ramaswami of Marketing (Education) at Singapore Management University said: "The Halloween craze is just one more phenomenon (in which) culturally, the West continues to be extremely influential in affecting different kinds of consumer behaviour."

And as a meeting point of the East and West, Singapore is particularly susceptible to being influenced by Western traditions.

"(But) it'll take a while for the children-centric trick or treat tradition to percolate to the very young (in Singapore)," he added.

Still, there is a niche market for rustling up scares.

Sentosa Spooktacular, the brainchild of Temasek Polytechnic's business students on the Sentosa Apprentice Project, was introduced in 2009.

Sentosa Leisure Group's events director Jimmy Wong said: "The event is not designed to celebrate Halloween as a festival.

"Sentosa Spooktacular is essentially a Halloween-themed event for thrill-seekers to participate in an exciting and fun activity, if they enjoy such experiences."

The event drew about 10,000 people last year, triple that of 2009's turnout. This year, the organisers are expecting about 15,000 people.

Brainstorming for this year's concept started as early as April. Added Mr Wong: "To cater to a bigger crowd, we expanded the number of trails from four last year to six this year."

Bonanza

For Number 1 Costume Costume, a store offering outfits and partywear, the run-up to Fright Night is a bonanza.

"We're seeing more requests for Justice League superheroes like Batman this year. And Catwoman, she's a perennial favourite," said director Noorjahan Katu, who is in her early 40s.

On top of costume design and rental, her shop also supplies merchandise to big names like Isetan and Cold Storage.

Demand for handmade accessories and party outfits has been pouring in since August.

"There's enough room for everyone in this niche market. We're expecting 50 per cent more takings this time compared with last year," Ms Noor added.

Come Halloween weekend, she expects the shop to be packed with last-minute revellers. The present Toa Payoh site can hold over 800 customers.

Said Ms Noor: "It gets pretty intense. Last year, customers thronged every inch of the shop space picking out their costumes and we had to get extra manpower to manage the crowds and direct traffic flow."

Source: http://www.asiaone.com/News/AsiaOne%...25-307006.html

Sponsors:
__________________
"Dear children, let us not love with words or tongue but with actions and in truth". - 1 John 3:18
*StarDust* is offline  
Add to *StarDust*'s Reputation Reply With Quote
Reply

Thread Tools
Display Modes


Similar Threads
Thread Thread Starter Forum Replies Last Post
What are you Afraid of?? CrazzieRuss SGClub Cafe 87 8th April 2013 09:36 PM
Are you afraid of....... MR.X SGClub Cafe 1452 19th July 2012 09:12 PM
To u who i like but afraid to say Stuoid_Panda Love & Relationships 36 28th August 2009 11:07 PM
I'm Not Afraid Shiroi Kuroi SGClub Cafe 0 25th April 2009 10:38 PM

» Sponsors
Watch Free Movies Online
Celebrity Gossip
Food Delivery

» Facebook Fans
» What's Going On?
Title, Username, & Date
Post anything random on this thread.
Fire at Bukit Batok flat: 1 victim in critical condition, 2 others taken to hospital
Man jailed 2 weeks for hitting elderly man and injuring woman with e-scooter on...
Inspirational Songs
Warning : Blacklist buyer/adopter Alert
Simple basic video guide tomassaging your cat
Jail for e-scooter rider who struck one pedestrian on footbridge, then hit another as he...
666 dengue cases recorded last week, a 3.5-year high
Planet Earth
Singapore is now the LEAST democratic country in the WHOLE of Southeast Asia:
Increased GST needed to support rising expenditures
Aoki Hagane no Arpeggio: Ars Nova
Windows 10 - Modern Setup Host Has Stopped - Help Needed
More than 75 per cent of Singaporeans support Hong Kong protests: Survey
Stamford Catering's food hygiene grade cut to 'C' after 52 people fall ill
Several Myanmar nationals arrested for supporting armed violence, will be deported: MHA
Ler Teck Siang allegedly advertised drug injection services on Grindr with profile name...
2 batches of Crottin De Pays goat cheese recalled: Singapore Food Agency
A2 App Performance microSD Review
Singapore bans bottled water from Malaysia's Malee Mineral Water after bacteria found
Featured Photos
by marisoljames322
· · ·
Member Galleries
20359 photos
13619 comments
by marisoljames322
· · ·
Member Galleries
20359 photos
13619 comments
by pdsubbu
· · ·
Member Galleries
20359 photos
13619 comments
by Vikas Dhar
· · ·
Photography
35 photos
36 comments
by aaudreygan
· · ·
Guy Photos
1581 photos
946 comments
by aaudreygan
· · ·
Girl Photos
4352 photos
26687 comments
by a8paris
· · ·
Guy Photos
1581 photos
946 comments
by a8paris
· · ·
Guy Photos
1581 photos
946 comments
by aaricia
· · ·
Girl Photos
4352 photos
26687 comments
by aaricia
· · ·
Girl Photos
4352 photos
26687 comments

 

All times are GMT +8. The time now is 11:30 AM.


Powered by vBulletin
Copyright ©2000 - 2019, Jelsoft Enterprises Ltd.
Copyright© 2004-2013 SGClub.com. All rights reserved.